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How to Profitably Delight Your Customers, by Hal Mather
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Most managers have recently moved from being in a seller's market to competing in a buyer's market-consequently needing to change their ways of operating. How to Profitably Delight Your Customers looks at the key elements necessary for success in a buyer's market.
Mather explains how buyer loyalty can be gained by not simply satisfying customers, but by exceeding their expectations: in fact, delighting them.
Emphasis is placed upon the steps that product designers must take to design new products that can be quickly and easily customized to suit the latest customer needs. Coverage also focuses on the importance of implementing related changes in sales and marketing, to help a company thrive in an increasingly competitive market
Features
- Sales Rank: #8246430 in Books
- Brand: Brand: CRC Press
- Published on: 1998-11-19
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 6.10" w x 9.44" l, 1.11 pounds
- Binding: Hardcover
- 208 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 1 people found the following review helpful.
Poor businessman/ advice
By reviewer
A business book that clearly does not wisely inform or advise the reader. Advise without facts is opinion only and poor advise. Blockbuster is a business model this author emulates.
Published Wednesday, June 15, 2005 by Author Hal Mather
Florida Times Union. [...]
LETTERS TO THE EDITOR: "Libraries should be private, and work like Blockbuster
I have read with great interest the letters and articles supporting the library. I have a different perspective.
Nationwide, 3 percent of the population uses libraries. I doubt our ratio is any different. We have 66,000 residents in Nassau County. That means that about 2,000 people are regular users of the library.
The budget for the library is about $1 million annually. This means that the 2,000 users of the library are subsidized to the tune of $500 each.
Assuming an average household of four people, this means there are about 16,500 taxpayers. Dividing this into the $1-million budget means the average taxpayer is paying about $60 for the library. Of course, some are paying a lot less, which means that some are paying a lot more, probably $150 or more. This would buy a homeowner a lot of books.
Don't let the figures of attendance fake you out. Many people use the library weekly, including the pupils at the private parochial school nearby. Most people don't use the library. And don't let the figures of how many people have library cards influence the issue. I have a library card and maybe visit the library once a year, some years.
The biggest users are middle- and upper-income people. When I lived in Atlanta, it was not unusual to see chauffeured limousines dropping off people to visit the free library. Public support of libraries is one of the worst cases of regressive taxation, exceeded only by state-supported colleges.
What's the alternative? It should be privatized. Blockbuster earns a good profit with the exact same process as libraries. As a minimum, the library should be self-funding.
I certainly don't think the library should get an expensive piece of property for nothing for their new facility. I would hate to see the county waste money on a boondoggle similar to what Jacksonville is doing with their brand new library. It is right in the middle of downtown, where it will be used mainly by the homeless to stay warm in winter and cool in summer.
Let's use the $1 million of our money for some other purposes. I am sure there are other uses for this money that would benefit more people than the 2000 who are currently getting a free ride."
Hal Mather
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